Firefly is located in the historic downtown of Paso Robles, CA. Firefly was opened in 2006 by Laurel Miller and Emily Smiley, a local mother and daughter team. Both women are artists and designers, and they envisioned a boutique where creativity was a constant presence. The store features handmade and locally made items, as well as unique clothing, housewares, accessories, jewelry, art and books. Over the past five years, Firefly has become well known for their interesting and creative displays, as well as an ever changing selection of stock.